
In Philadelphia’s effort to become a more “green” city, there has been a surge in the amount of urban farms and as a result an increase in the amount of farmer’s markets. According to Philadelphia’s Mill Creek Urban Farm website, “…urban farms make fresh, locally grown food more widely available and reduce the need for shipping and preservatives.
White Dog Community Enterprises, a community action group that grew out of the famed Philadelphia restaurant, has had a significant impact on the movement.
There are over 100 restaurants and grocery stores that now buy local and support the initiative. Those participating in the initiative are listed in the Local Food Guide which can be found at localfoodphilly.org .
“When we first started the local food guide, it was [composed] of every single business in the Philadelphia area that we knew bought local food,” Jessica Cronin-Connolly, Director of External Communications for White Dog Community Enterprises said. In order to be included in the food guide, restaurants need to have at least two locally grown ingredients on their menus.
The White Dog Cafe has been a leader in community action for over 20 years. Connolly attributes this to the fact that they see the bigger picture.
“If you are going to serve food at a restaurant, then you should make sure the food was sustainably raised and humanely treated,” Connolly said. “You should provide for the people supporting the business.”
White Dog Community Enterprises is based on the idea of the triple bottom line; people, planet and profit; in that order. While farmer’s markets don’t seem like the most practical place for college students to shop for groceries, Connolly points out that many have recently emerged in convenient areas of the city. She also warns college students of the ever popular organic foods.
“We need to be really careful about products that say organic. Just because it says organic on it, doesn’t mean that it has any nutritional value,” Connolly said.
For Philadelphians and college students, farmers markets have a reputation for being overpriced or more expensive than traditional grocery stores.
“If you are going to spend a little extra money, say 10 cents, the benefits of the local [food] outweigh the price difference. The more you support local food, the more common it will be, and the less farmers will have to charge,” Connolly said. Many shoppers do not realize how much energy is needed to get the vegetables from one region of the country, or the world, to their local grocery store.
“A lot of energy is spent on refrigerated trucks and preservation when you can get food that was grown 10-miles from your house,” she said.
In Philadelphia, local food is defined as anything grown within 150 miles of where you are eating it. There are many social and economic benefits of buying local. The money stays in the community, not overseas or across the country, added preservatives are not needed and the growers can give you advice on how to cook the food you are buying from them.
Economically speaking, local farmers need the support of the community in order to survive.
“If they are selling to a huge grocery store, or a chain, they only receive three cents to the dollar for their product,” Connolly said.
Supporting local farms can also decrease the risk of food borne illness and disease. For example, the current scare of salmonella tainted tomatoes originated out of large corporate farms in the mid-west.
“Salmonella is an animal born bacteria, usually from chicken. Some of the chickens may be sick, and the manure is being used to plant and grow tomatoes,” Connolly said. “It highlights how unregulated the system is.”
Despite its success, the Buy Fresh, Buy Local initiative still has some challenges to face. As the summer season ends, the fall and winter vegetables begin to appear at farmer’s markets. Since many people are unfamiliar with these vegetables, spending during the fall and early winter drops sharply.
Another challenge is the frequency that shoppers need to visit the markets. Since these vegetables do not have any preservatives on them, the life span is a few days shorter.
“[Shoppers] are used to going to the grocery store every two weeks, and living off whatever is in their refrigerators. But, it’s not hard to stop by the market on Tuesday and Friday and eat fresh,” Connolly said.
The dates for the 8th annual Buy Fresh, Buy Local week are expected to be announced this week. Events will be taking place at Reading Terminal Market and two new markets; Overbrook farms and North Hills. For a complete listing of events celebrating food in Southeastern Pennsylvania, visit localfoodphilly.org .




